Logo and branding identity design for Avery County located in North Carolina. The county board originally desired a conservative and traditional approach for a new logo. Our focus as a design team was to offer an identity that encompasses all the county has to offer in a modern way that relates and invites younger audiences to experience, stay and visit again and again. We combined their main source of revenue, a fraser fir with a window of opportunity. The logo can be used through photography masking or as a solid color on official county documents.
